Every brand begins with an experience

And impact grows when everything aligns.

Hi, I’m Kathrin and fascinated by how brands create emotional connections, stay memorable and build trust.

For me, impact happens where perception, communication, design and technology work together coherently. Because this is the foundation for growth and long-term success.

Image showing Kathrin

About me

Strategic. Hands-on. Future-oriented.

My years of experience in marketing, communication and brand development have taught me one thing:

Brands are most powerful when they feel coherent and when the customer experience becomes an experience worth remembering. When communication, strategy and execution work together. When technology, creativity and design are aligned. And when people remain at the center.

I combine strategic and analytical thinking, psychological insight and creative execution to create communication that works both digitally and traditionally.

Today, I focus on the intersection of brand impact, psychology, emotional storytelling, artificial intelligence and digital systems. I develop stories, AI-powered formats and digital solutions that make coherence and emotional resonance tangible.

I look forward to hearing from you and connecting in person.

SKILLS

Strategic & operational Marketing
Campaign & Project Management
Branding & Visual Communication
Web Design & UX
Psychology
Emotional Storytelling
AI-Powered Solutions
System Design
[background image] image of busy office environment (for an hr tech)

Professional Profile

Selected Roles

Since October 2025

Strategic Development Project in Brand Impact, AI and Digital Systems

Development and implementation of projects in brand impact, web design, emotional storytelling, AI-powered solutions and digital systems.
Focused on connecting technology, user experience and coherent brand communication.

Berlitz Deutschland GmbH, Frankfurt/M.

Marketing Director Germany (2014 – March 2026)

Head of the national marketing department with full responsibility for all marketing disciplines, including budget and teams.
Oversight of all B2C, B2B and B2G marketing activities and campaigns, both online and offline. Leadership of a comprehensive rebranding rollout, website relaunch including e-commerce, agency management, in-housing of performance marketing, implementation of a new CRM system and data-driven processes. Responsibility for TÜV audits for quality management.

Marketing Director Europe (2016–2018)

Management of central advertising campaigns across 19 European countries. Relaunch of 15 country websites and establishment of a centralized European online and offline marketing support structure.

Additional Marketing Management Roles (2010–2014)

Responsibility for the operational implementation of national and local marketing initiatives and campaigns. Support of marketing leadership in project management, planning, reporting and analysis.

Marketing agency Herzog HC GmbH, Frankfurt/M.

Senior Account Manager, Destination Marketing for Bahamas, DACH (2003–2010)

Destination marketing for the Bahamas Ministry of Tourism in the DACH region. Strategic planning and execution of B2C and B2B marketing and campaign activities. Cooperation with airlines and tour operators, trade fair and event management, planning and coordination of study and press trips to the destination. Graphic design and production of marketing assets.

A detailed CV is available upon request.

Qualifications

Degrees

B.Sc. Psychology, FernUniversität Hagen, Germany

Postgraduate Diploma Digital Marketing, Digital Marketing Institute Dublin, Ireland

Certified Digital Marketing Specialist - Search Marketing, Digital Marketing Institute Dublin

Graphic Design & Advertising, Grafikakademie Witten, Germany

State-Certified Tourism Assistant, Private Vocational College for Economics & Technology, Freital, Germany

General University Entrance Qualification (German Abitur), Secondary School, Pirna, Germany

Further training and certifications in marketing, design and related fields.

Languages

German – Native
Englisch – Fluent

Digital Expertise

Design: Photoshop, InDesign, Canva, Google Gemini, Kling, Higgsfield AI, DaVinci Resolve

Web & Tech: Webflow, Figma, Relume, Zapier, Lovable, GitHub, Supabase, Vercel

Marketing & Analytics: Google Analytics (GA4), Google Search Console & Tag Manager, Salesforce (CRM), Salesforce Marketing Cloud, SPSS

Office & Collaboration: MS Office, Notion, Jira, Trello

Visual Storytelling & AI Filmmaking: Concept and execution of visual brand storytelling formats, from concept and storyboard to film production, voice-over and distribution

AI-driven Product Development & Automation (in progress)V

Projects

Selected Work & Cases

Film poster showing title in German "Die Nacht in der die Geschichte blieb, mit Gaius & Growthly"

Die Nacht, in der die Geschichte blieb
(The Night the Story Lived On)

An independently created short film that connects reality and imagination, showing how storytelling, emotion and perspective can transform the way we experience places. Developed and produced from concept to final film.

July 2026: Original language German, English subtitles

Watch film
Film poster showing title in German "Der richtige Ort"

Der richtige Ort (The Right Place)

A short film exploring the intersection of storytelling, psychology and visual dramaturgy. Developed independently from initial concept to final production.

March 2026: Original language German, English subtitles

Watch Film
Preview of Emotional Branding guide

Emotional Branding Guide

A psychology-based guide to building trustworthy brands, covering consumer psychology, empathy, neurodesign and emotional consistency in storytelling.

Currently available in German.

Request Guide

References

Voices from my network (LinkedIn recommendations)

Kathrin is not only an excellent colleague, but a true marketing expert. With a sharp eye for trends and a strong strategic sense for market opportunities, she delivers projects that combine creative excellence with measurable results. Her leadership skills and empathetic style foster a productive and positive working environment.

I have full confidence in her continued success and can recommend her without reservation as a top marketing professional.
(Excerpt)

Heino Sieberath

Chief Growth Officer, Austrian Standards

Working with Kathrin as a Marketing Director has been a truly special experience over many years. Together, we have developed campaigns as well as marketing and sales materials that are both creative and effective, shaped by a highly productive, trusting and warm collaboration.

In addition to her extensive marketing expertise, Kathrin has an exceptional sense for design. Her solution-oriented approach and deep understanding of both strategic and creative requirements make working together efficient and genuinely enjoyable.
(Excerpt)

Marcel Stieglitz

Managing Director, Divakom GmbH

I worked with Kathrin for almost 6yrs at Berlitz. I can say she is one of the most professional and accomplished marketers that I have collaborated with. She is ultra professional, hardworking and at all times respectful and courteous as a colleague.

She is also a technically gifted practitioner with in-depth skills and knowledge of digital, performance, brand, tracking, campaigns and SEO amongst other important pillars of marketing. She is a super and effective leader of teams and will be an asset to any organization and project she opts to join.

John Leahy

Head of Global Marketing, Berlitz Corporation

Kathrin's dedication and expertise have left a lasting impression. She is a truly remarkable individual, consistently going above and beyond to deliver outstanding results.

What truly distinguishes her, though, is her warm and supportive nature, which fosters a collaborative environment where everyone feels valued and motivated. I am grateful for the chance to work alongside such an exceptional colleague.

Mark Bodnar

Global Product Manager, Berlitz Corporation

Working with Kathrin over the past four years has been an incredible experience. From the day I joined, I noticed what an inspiring leader and mentor she is for her team and what a great and supportive colleague. Kathrin brings a true 360-degree understanding of marketing, and her expertise has been instrumental in driving our global and local projects and campaigns forward. She sets a high standard that gives everyone confidence in the quality of our work. On top, Kathrin is simply a fantastic human being. Her positivity and warmth make the workday and our meetings brighter and easier while bringing the team closer. I feel incredibly lucky to have her as a colleague, and I recommend her wholeheartedly to anyone looking for a talented, committed, and inspiring marketing professional. (Excerpt)

Carmen Ile

Global Lead Brand & Digital Activation,
Berlitz Corporation

Kathrin and I have worked together for 14 years, and I don’t know anyone who can master as many marketing topics in parallel as she does. This is driven by her impressive and broad marketing expertise, an exceptional level of organization and structure, and a pace of work that is truly outstanding.

Beyond that, Kathrin is a charismatic and dependable personality you can rely on completely. I feel very fortunate to have worked with her as a colleague and can wholeheartedly recommend her as a highly committed, competent, reliable and trustworthy marketing professional.
(Excerpt)

Judith Schminke

Project Manager Europe,
Berlitz Deutschland GmbH

Companies I have worked with

Berlitz logoHerzog HC Marketing logoThe Islands of The Bahamas logoVisit Massachusetts logoMassachusetts Port Authority logoCendant Corporation logo

Let's talk

Looking to further develop your business and grow sustainably?
Get in touch via the contact form or give me a call: +49-(0)6152 520 10 12.
I look forward to hearing from you.

Thank you for your message. I'll get back to you shortly.  
Oops! Something went wrong. Please try again or reach out directly via email. Thank you.