And impact grows when everything aligns.
Hi, I’m Kathrin and fascinated by how brands create emotional connections, stay memorable and build trust.
For me, impact happens where perception, communication, design and technology work together coherently. Because this is the foundation for growth and long-term success.

Strategic. Hands-on. Future-oriented.
My years of experience in marketing, communication and brand development have taught me one thing:
Brands are most powerful when they feel coherent and when the customer experience becomes an experience worth remembering. When communication, strategy and execution work together. When technology, creativity and design are aligned. And when people remain at the center.
I combine strategic and analytical thinking, psychological insight and creative execution to create communication that works both digitally and traditionally.
Today, I focus on the intersection of brand impact, psychology, emotional storytelling, artificial intelligence and digital systems. I develop stories, AI-powered formats and digital solutions that make coherence and emotional resonance tangible.
I look forward to hearing from you and connecting in person.
![[background image] image of busy office environment (for an hr tech)](https://cdn.prod.website-files.com/68e296a297bce201219d8b84/6a29766fd38fa174c2fd1644_Markenstimmigkeit%20%26%20Storytelling.jpg)
Since October 2025
Development and implementation of projects in brand impact, web design, emotional storytelling, AI-powered solutions and digital systems.
Focused on connecting technology, user experience and coherent brand communication.
Berlitz Deutschland GmbH, Frankfurt/M.
Head of the national marketing department with full responsibility for all marketing disciplines, including budget and teams.
Oversight of all B2C, B2B and B2G marketing activities and campaigns, both online and offline. Leadership of a comprehensive rebranding rollout, website relaunch including e-commerce, agency management, in-housing of performance marketing, implementation of a new CRM system and data-driven processes. Responsibility for TÜV audits for quality management.
Management of central advertising campaigns across 19 European countries. Relaunch of 15 country websites and establishment of a centralized European online and offline marketing support structure.
Responsibility for the operational implementation of national and local marketing initiatives and campaigns. Support of marketing leadership in project management, planning, reporting and analysis.
Marketing agency Herzog HC GmbH, Frankfurt/M.
Destination marketing for the Bahamas Ministry of Tourism in the DACH region. Strategic planning and execution of B2C and B2B marketing and campaign activities. Cooperation with airlines and tour operators, trade fair and event management, planning and coordination of study and press trips to the destination. Graphic design and production of marketing assets.
A detailed CV is available upon request.
Degrees
B.Sc. Psychology, FernUniversität Hagen, Germany
Postgraduate Diploma Digital Marketing, Digital Marketing Institute Dublin, Ireland
Certified Digital Marketing Specialist - Search Marketing, Digital Marketing Institute Dublin
Graphic Design & Advertising, Grafikakademie Witten, Germany
State-Certified Tourism Assistant, Private Vocational College for Economics & Technology, Freital, Germany
General University Entrance Qualification (German Abitur), Secondary School, Pirna, Germany
Further training and certifications in marketing, design and related fields.
Digital Expertise
Design: Photoshop, InDesign, Canva, Google Gemini, Kling, Higgsfield AI, DaVinci Resolve
Web & Tech: Webflow, Figma, Relume, Zapier, Lovable, GitHub, Supabase, Vercel
Marketing & Analytics: Google Analytics (GA4), Google Search Console & Tag Manager, Salesforce (CRM), Salesforce Marketing Cloud, SPSS
Office & Collaboration: MS Office, Notion, Jira, Trello
Visual Storytelling & AI Filmmaking: Concept and execution of visual brand storytelling formats, from concept and storyboard to film production, voice-over and distribution
AI-driven Product Development & Automation (in progress)V
Selected Work & Cases

An independently created short film that connects reality and imagination, showing how storytelling, emotion and perspective can transform the way we experience places. Developed and produced from concept to final film.
July 2026: Original language German, English subtitles
A short film exploring the intersection of storytelling, psychology and visual dramaturgy. Developed independently from initial concept to final production.
March 2026: Original language German, English subtitles

A psychology-based guide to building trustworthy brands, covering consumer psychology, empathy, neurodesign and emotional consistency in storytelling.
Currently available in German.





Looking to further develop your business and grow sustainably?
Get in touch via the contact form or give me a call: +49-(0)6152 520 10 12.
I look forward to hearing from you.