Smart communication through psychology, design & AI
Hi, I’m Kathrin Kascha. With over 20 years of experience in marketing and brand communication, I work where brands begin to feel right and truly understood.
Currently, I create visual stories, AI short films and communication solutions designed to connect with people on an emotional level.
Strategic. Hands-on. Future-oriented.
With over 20 years of experience in marketing, I’ve learned that brands are most powerful when they feel coherent and authentic.
When strategy and execution come together.
When technology, creativity and design are aligned.
And when people and their full brand experience remain at the center.
As an experienced leader and marketing professional in national and international environments, I bring together strategic and analytical thinking, strong execution skills, psychological insight and creative expertise to shape communication that works both digitally and traditionally.
Today, I work at the intersection of visual storytelling, emotional design, consumer psychology and UX. I create visual narratives, AI-based film formats and communication solutions in search of new forms of impact, coherence and emotional resonance.
I look forward to connecting with people and organizations, and to working on projects that build brands with clarity, substance and meaning.
![[background image] image of busy office environment (for an hr tech)](https://cdn.prod.website-files.com/68e296a297bce201219d8b84/68e966cdd6debb98541b863e_Office%20kl.png)
Berlitz Deutschland GmbH, Frankfurt/M.
Head of the national marketing department with full responsibility for all marketing disciplines, including budget and teams.
Oversight of all B2C, B2B and B2G marketing activities and campaigns, both online and offline. Leadership of a comprehensive rebranding rollout, website relaunch including e-commerce, agency management, in-housing of performance marketing, implementation of a new CRM system and data-driven processes. Responsibility for TÜV audits for quality management.
Management of central advertising campaigns across 19 European countries. Relaunch of 15 country websites and establishment of a centralized European online and offline marketing support structure.
Responsibility for the operational implementation of national and local marketing initiatives and campaigns. Support of marketing leadership in project management, planning, reporting and analysis.
Marketing agency Herzog HC GmbH, Frankfurt/M.
Destination marketing for the Bahamas Ministry of Tourism in the DACH region. Strategic planning and execution of B2C and B2B marketing and campaign activities. Cooperation with airlines and tour operators, trade fair and event management, planning and coordination of study and press trips to the destination. Graphic design and production of marketing assets.
A detailed CV is available upon request.
Degrees
B.Sc. Psychology, FernUniversität Hagen, Germany
Postgraduate Diploma Digital Marketing, Digital Marketing Institute Dublin, Ireland
Graphic Design & Advertising, Grafikakademie Witten, Germany
State-Certified Tourism Assistant, Private Vocational College for Economics & Technology, Freital, Germany
General University Entrance Qualification (German Abitur), Secondary School, Pirna, Germany
Further training and certifications in marketing, design and related fields.
Digital Expertise
Office & Collaboration: MS Office, Notion, Jira, Trello
Marketing & Analytics: Google Analytics (GA4), Salesforce (CRM), Salesforce Marketing Cloud, SPSS
Web & Design: Webflow, Figma, Relume, Zapier, Photoshop, InDesign, Canva
Visual Storytelling & AI Filmmaking: Concept and execution of visual brand storytelling formats – from concept and storyboard to film production and voice-over
Vibe Coding & AI Automatisierung (in progress)
Selected Work & Cases
Voices from my network (LinkedIn recommendations)
Kathrin is not only an excellent colleague, but a true marketing expert. With a sharp eye for trends and a strong strategic sense for market opportunities, she delivers projects that combine creative excellence with measurable results. Her leadership skills and empathetic style foster a productive and positive working environment.
I have full confidence in her continued success and can recommend her without reservation as a top marketing professional.
(Excerpt)
Working with Kathrin as a Marketing Director has been a truly special experience over many years. Together, we have developed campaigns as well as marketing and sales materials that are both creative and effective, shaped by a highly productive, trusting and warm collaboration.
In addition to her extensive marketing expertise, Kathrin has an exceptional sense for design. Her solution-oriented approach and deep understanding of both strategic and creative requirements make working together efficient and genuinely enjoyable.
(Excerpt)
I worked with Kathrin for almost 6yrs at Berlitz. I can say she is one of the most professional and accomplished marketers that I have collaborated with. She is ultra professional, hardworking and at all times respectful and courteous as a colleague.
She is also a technically gifted practitioner with in-depth skills and knowledge of digital, performance, brand, tracking, campaigns and SEO amongst other important pillars of marketing. She is a super and effective leader of teams and will be an asset to any organization and project she opts to join.
Kathrin's dedication and expertise have left a lasting impression. She is a truly remarkable individual, consistently going above and beyond to deliver outstanding results.
What truly distinguishes her, though, is her warm and supportive nature, which fosters a collaborative environment where everyone feels valued and motivated. I am grateful for the chance to work alongside such an exceptional colleague.
Working with Kathrin over the past four years has been an incredible experience. From the day I joined, I noticed what an inspiring leader and mentor she is for her team and what a great and supportive colleague. Kathrin brings a true 360-degree understanding of marketing, and her expertise has been instrumental in driving our global and local projects and campaigns forward. She sets a high standard that gives everyone confidence in the quality of our work. On top, Kathrin is simply a fantastic human being. Her positivity and warmth make the workday and our meetings brighter and easier while bringing the team closer. I feel incredibly lucky to have her as a colleague, and I recommend her wholeheartedly to anyone looking for a talented, committed, and inspiring marketing professional. (Excerpt)
Kathrin and I have worked together for 14 years, and I don’t know anyone who can master as many marketing topics in parallel as she does. This is driven by her impressive and broad marketing expertise, an exceptional level of organization and structure, and a pace of work that is truly outstanding.
Beyond that, Kathrin is a charismatic and dependable personality you can rely on completely. I feel very fortunate to have worked with her as a colleague and can wholeheartedly recommend her as a highly committed, competent, reliable and trustworthy marketing professional.
(Excerpt)
Would you like to learn more about me and my work?
Feel free to get in touch via the form or by phone: +49-(0)6152 5201012.